Designing Brand Identity

Designing Brand Identity

What are you going to title this Discover Stack?

Designing Brand Identity

What domain of CORE 4 are you Stacking?

BUSINESS

Who/What are you stacking?

My Branding

In this moment, what Discovery has
My Branding
activated in you?

I am staring at p. 218 the Aether branding and going "hey, I remember who I am"

I remember as a kid a wanted to be a rockstar or a pirate....the only problem was I didn't know how to say my Arrrrrrr's".....In terms of Branding, I use the Jolly Roger flag as a reference point and use the broken bones configuration to point in an arrow shape forward. It's a metaphor revealing that the things that are broken about us are our greatest gift's because they inspire us forward.

What is the story you're telling yourself about this discovery?

This is a huge eye opener for me. Instead of a liability, I can shift my perspective to see my brokenness as an asset.

Describe the single word feelings that arise for you when you tell yourself that story?

Humble. Grateful.

Describe the specific thoughts and actions that arise for you when you tell yourself this story?

I want to use this insight to help myself and my world. I want to show people that the things that we are most embarrassed by are actually incredibly places of power.

Stepping back from what you have discovered, why has this discovery been extremely positive?

It has been extremely positive because it clearly shows where my drive originated. I couldn't speak like I wanted to, and that pain drove me to transform myself into a gifted communicator.

Looking at how positive this discovery trigger has been, what is the singular lesson about life you are taking from this Stack?

It all comes down to connection. Some call it love, some call it Oneness with the world. I call it connection, and it is the thing I value most in the world. To be able to look into someone's eyes and know that they get you, and you get them.

What Category of life would you like to apply this discover?

BUSINESS

The lesson you learned was
It all comes down to connection. Some call it love, some call it Oneness with the world. I call it connection, and it is the thing I value most in the world. To be able to look into someone's eyes and know that they get you, and you get them.
How does this lesson apply to your
BUSINESS
domain?

I must stop being afraid to bring that connection, that intimacy, to how I serve the world.

What is the most significant REVELATION, or INSIGHT, that you are leaving this Discover Stack with? Why do you feel that way?

Pain is the greatest motivator. It is not to be avoided, but rather embraced head on.

What immediate actions are you committed to taking leaving this Stack?

Core 4