Slater's Dominance

May 30, 2022
When you were 13, you were so scared to do another round of junior lifeguards. Every day for the last few years, the instructors pushed you harder and harder, and you didn't believe you had what it took to keep progressing that year. Your brother was all excited and let you know that he wasn't scared. He wasn't a baby. He had a level of self belief that was strong and secure. You don't have that.
Your dad told you to get into the car to go to tryouts, and you hung back with tears in your eyes. "I'm too scared," you told him. "I don't have what it takes this year. I'm so sorry Dad."
In that moment he looked at you and put his hand on your shoulder and said, "Alright. But I think you're a better swimmer than your brother is." 
You wiped away your tears, and you got in the tryouts. And you absolutely dominated from start of tryouts until the very last day of season, earning second-place overall in your age group and even being selected to the Regional Team to compete at Nationals that year. 
You couldn't find the belief in yourself. He gave it to you. And you used it to conquer anything in your path.
 
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You studied Kelly Slater's bio and discovered that he was so dominant because he had an unmatched competitive nature. He believes in being the best and owning it.
 
This specific discovery is significant because in a world full of people saying “be nice”, Kelly is willing to do whatever it takes to win.
 
You must have an unmatched competitive nature in business. You must do whatever it takes to win.
 
Be the Best. Do whatever it takes to Win. Or don’t play.